Creating video content is the hot content format right now. At least that's what the many marketing experts are sharing.
If you asked me...and you're here so I'm going to assume you are. ;) Video content is great. If...if you are good on camera. Maybe a better word is authentic.
If video content creation and video content strategy are done well, it can make almost anyone look better. However, what if you don't have the budget for great video production and post production?
The best alternative is being authentically on brand while delivering good content. What exactly does good mean? That's subjective. However, I've learned through the years the more authentic on camera you are the more likely you are to get people to watch and engage.
But, there is one problem that happens even to the best of us. Creating video content can take a lot of time, energy and resources. If you find creating good video content fatiguing, in this video, I share 4 questions you can ask yourself to help you show up with better energy & enthusiasm so you can create great video content.
If you found this helpful I'd love to hear about it. Shoot me an email at firstname.lastname@example.org or leave a comment under my YouTube video.