Position your ambition



Who is Brandon Sobotka?

Brand Building Specialist | Speaker | Consultant
And much more than what's contained on an about page. But, for sake of perspective & brevity here goes nothing...

As long as I can remember, I've been a seeker of counterintuitive ideas. I wanted all the knowledge, wisdom and truth to change the way people thought and behaved for the better.

My drive and creativity lead to early career success. However, my unconventional strategies inevitably ended up butting heads with the "norm". Any time I "colored outside-the-lines" I was made to feel I was rocking the boat in a bad way.

After years of exploring different roles, I chose to step outside the box & leap into entrepreneurship. I quickly found myself overwhelmed, frustrated, and burned out. And not long after that I was living out of a friend’s grandmother’s trailer home, loaded with financial debt, and talking the repo-man out of towing my car on New Year’s Eve (I know, it doesn't sound real).

The next morning, at the ATM, I typed in my pin code and looked at the receipt in my hand...I had $197 dollars and 20 some cents left to my name and had to make a change ASAP.

As I searched to find the answer, I stumbled upon a quote by Michelangelo that read, "I saw the angel in the marble and I carved until I set him free”. I realized my business was becoming just another job. I hadn't carved it into the business I wanted and began creating my own methodology. By the time I was done, I had developed an entire brand building business system.

As I took myself through it, I landed writing, speaking, and consulting gigs. I helped my wife leave her day job to start her dream job while building an ecosystem of partners who continue to grow together. The system and strategies worked for getting into major publications, Fortune 500 companies, major conferences and more.

Continuing to finalize the process, I recognized more gaps in the market as other people started asking me for help with their businesses. So I started a third company, Emerge Brand Consulting.

Listed below are some of the places you may have seen me…


To help you position your ambition and build a boundless brands for the modern marketplace; to become the Noble Nonconformity...those brands who break barriers, push boundaries, and solve the worlds biggest problems. 

I believe all of which happens at the intersection of...


Authenticity is the fearless expression of who you are; a "bold brand blueprint".

As much as business is driven by success, you're looking for more than just beating the competition and accepting any and every customer.

Uniquely standing for something and attracting ideal customers is more important. Forging a uniquely aligned and single focused idea into your story, culture, customer experience, and other key "touchpoints" forms a distinct competitive advantage.

Confidently defining a purpose, deciding on distinct target markets and differentiating your product is what positions you to create the inspiration, income, and influence you're seeking.


Autonomy is the freedom to live in the context of your deepest desires; the "bold brand quest".

You want to increase consistent, predictable revenue to live your vision, however, it's a crowded and very noisy market. Getting and holding attention is hard and gaining the traction you need to lead change can be a grind.

It's easy to get overwhelmed when you're focused on producing more rather than consistently producing the right content, culture, campaigns & conversions.

Courageously prioritizing your most important goals and aligning brand building strategies to achieve them will not only prevent you from spending excess resources, but it will create momentum by influencing audience actions and nurturing customer growth. 


Authority is the fulfillment of collaboratively & compassionately building a better world; the "bold brand breakthrough".

Your heart yearns for something bigger than just brand value. But getting publicity, managing marketing efforts, & building a good team profitably can be frustrating.

Inconsistent visibility, sales volume and low customer lifetime value can kill any dream of global impact. Better reach, recognition, revenue and retention can help forge the future you want.

Consciously creating customer connections using scalable & sustainable systems will not only help you grow profits, but also create positive industry impact and social value; all in support of a better tomorrow. 

What You Can Expect

An Awakening

You know when you feel like you're destined for something more; something bigger and better? Or, when you ask "What's next? Where do we go from here?" But, for whatever reason you just can't piece it all together.  That's where I come in. Whether you're a growing solo professional, a transitioning organization, or a small-to-medium sized business leveling up, you'll be able to tap into deep, innovative learnings and relevant, unconventional strategies. All of which help you get clear, focused, and taking confident action.

How do we do that?


Develop the skills to cultivate personal impact and learn how to unlock next level authority for your organization. Get the tools, training, strategies, and secrets to create the impact you truly want. But more importantly, learn how to translate that knowledge into meaningful action now. I'll help you pinpoint your competitive advantage, find your voice, and lead with confidence. Learn more here...


Unleash your unique message and ignite your audience to achieve the ultimate vision. Understand the critical business growth factors and how to create a brand map to reach your goals. Align and focus leadership, strategy, and brand building to amplify your team and impact your customers. I'll help you elevate your position, emerge from the crowd, and expand your authority for profitable growth. Learn more here...

Sustainable BuSiness

Learn how to leverage your influence and help others; to experience what IS possible for mankind at every level. Imagine having the poise and capability to make a real difference in any situation and improve the quality of not only your life, but the lives of others. In times of uncertainty, crisis, and change, the world needs inclusive, high integrity leaders to stand up for what's right. Making uplifting change happen. Be part of an unparalleled community of leaders you'll learn from, connect with, share secrets, and build a better business while changing the world. Together. Learn more here...

Who Can I Help?

We know a brighter future is built by outliers; the driven, ambitious and creative nonconformist of today.  The bold, like you, who are charting new territory, passionately curious and relentlessly committed to building a better tomorrow. I help the following types of leaders, entrepreneurial spirits, and business models...

Consultants & Consulting Firms
Online Training Businesses
LEarning & Development
Health & Fitness Businesses

Join the Business of Being yourself Community and start Building your brand today