How do we know which decision (of the many) will be the game changer? Which choice will result in landing the perfect client, creating a market-shifting product or which partners will propel our brand influence to new heights? Throughout your career as an entrepreneur or not, there will be multiple opportunities to make “the right” choice, but how do you know what’s best for you?
Truth is you already know the answer. You know that no matter how hard you research, analyze and meticulously check every detail there is never a perfect choice. There are too many angles to evaluate and too many perspectives to consider in getting it all right. There is ALWAYS something we miss, forget or don’t fully understand.
But, there is an alternative. This uncommon track can lead you to health, wealth and success (whatever that is for you) despite any slips, stumbles, and struggles.
I started my first business in 2007 and it was reasonably successful, it paid the bills and made a little profit. However, ultimately it failed as I wasn’t fulfilled while on this journey. I tried a couple more times at this entrepreneur thing…once failing due to lack of revenue because of no defined strategy or systems and then because of an unclear brand and failed marketing efforts.
I lied. Here’s the truth. When looking back (hindsight is 20-20) I didn’t fully understand strategy, branding or marketing. Therefore, I couldn’t create the needed systems to win. That part is true. What failed me, however, was my mindset. It was essentially me failing myself. Here’s why:
- I was afraid to admit I didn’t know these skills or have the business expertise to get the job done. I wanted to look smart and successful.
- I was lazy and didn’t give the effort to learn and do what I needed in order to overcome my areas of weakness.
- I wouldn’t let go of other things (for instant gratification)I believed to be important to me.
My attitude, interpretation, and response to nearly every important decision had failed me. I was living with what I call a “broken” mindset. All of these thoughts were fragmented instead of focused, pessimistic instead of positive and problematic instead of productive. I had believed I knew it all and all other feedback was useless. Luckily, I had enough emotional endurance and found ways to stop sabotaging myself.
Strategies for a Success Mindset
Growth and sustainability in business come from being able to consistently push your own personal boundaries. Business performance is people performance. For me, that wouldn’t have been possible without the following strategies for a success mindset:
- Be Clear- There's not much out there more influential to your growth and progress than specifically defining what it is you want. Take the time to explicitly paint the BIG picture of where you want to end up, the exact outcomes and the process to get there. You may not have all these answers yet, but get them as clear as you can and start now. Keep tightening up your clarity as you go.
- Be Bold- You will know you are on the right path if you find yourself a little afraid and intimidated. This is a good thing to be aware of and then take the steps to move with it. Be courageous and step into your fear and resistance more often. Comfort with discomfort will build your confidence enough to take leaps instead of just single steps.
- Be Open- If you want more in life then you have to open your mind to new learning. Open up to new perspectives, new angles, new skills, new people, new cultures, etc. The great thing about learning is that it can happen anywhere. Be creative and productive in this process, learn new things and you'll soon experience evolution.
- Be More- In my initial work with clients, I'll tell them to press outside their comfort zone. They often respond by telling me, "I don't know, that's not my area" or "I can't do that, that's not me". I reply back, "Exactly!" There is always the next level you and if you want to get there you have to transcend your current YOU. Who you are now won't get you where you want to go, you must become more. Who must you become to grow and give more?
- Be Synergistic- Doing this alone may be possible, but there is a special magic that comes with having a community of people who are dedicated to supporting your growth and success. At a minimum, you should have a dozen people in, what I call an "achievement alliance" or a group of individuals committed to helping you achieve the next levels in your life and business. Find people who are better than you, who will be radically honest with you and spend a lot of time with them.
- Be Strategic- Before leaping into anything it’s always important to consider the possible pros and cons along the journey. Don’t make the mistake of only thinking about the initial ups and downs. Evaluate future outcomes and do your best to predict long term and short-term problems, surprises, and possibilities. Be smart by defining which of these align with your strengths and ambitions while also avoiding as much risk as possible (without losing efficiency and effectiveness).
“For twenty years, my research has shown that the view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.”- Dr. Carol Dweck
No one else cares as much about your destination as you do. You are the driver of success in your business. You decide your mindset for living and fulfilling your dream.
No matter how ambitious a goal you have, your mindset will always be a big part of achieving it. Without the right mindset, the pressure of our work environment, fear about our finances and doubt about our skills can stomp out our personal and professional desires.
What mindset killers have you faced this week?